Stay Strong.
Lead Well.
A 10-month leadership programme for women who want to lead with more confidence, more clarity, and in a way that feels genuinely sustainable — building the skills the role requires, understanding what quietly gets in the way, and looking after the person doing the leading.
You are good at your job. You care about the people you lead and you take the responsibility seriously.
You are also probably finding that the role asks more of you than anyone fully prepared you for. You are managing people, managing upward, holding your team together, and trying to keep performing, all at the same time.
The pressure is real. The expectations are high. And somewhere in the middle of all of it, you have stopped asking what you actually need. Work has quietly taken over more than you intended. The balance you were hoping to find feels further away than ever.
You may have lost a little confidence, taken on too much, avoided a conversation you should have had, or found yourself reacting in ways that don't feel like the leader you want to be. You know that your work, your team, and the people at home are not always getting the best version of you. That is not a failure. It is what happens when the role grows faster than the support around it.
This programme is for the woman who is ready to look a little more honestly at how she leads — to understand what is driving her behaviour, to build the skills the role actually requires, and to find a way of leading that feels right for her.
Ten months from now, you will lead differently.
You will have a clearer sense of what drives you, what gets in your way, and how to work with both.
You can expect to leave with:
A clear understanding of your own leadership patterns and what drives your behaviour under pressure
Greater confidence in your voice, your judgement, and your ability to back yourself when it matters
Practical tools for having the conversations you have been avoiding
A different relationship with delegation — and with the standards you hold onto too tightly
Better habits around your energy, focus, and capacity — and greater resilience for the moments when leading is hard
A cohort of peers who have walked the same ten months alongside you
A personal leadership practice to carry forward beyond the programme
The intellectual, the emotional, and the physical — all held together.
Leadership development has traditionally focused on knowledge. The right frameworks, the right models, the right language. While that matters, it only takes you so far. What it rarely addresses is the person carrying it all — how she feels on the day of a difficult conversation, what happens to her thinking when she is exhausted, and how the patterns she developed long before she became a leader are still quietly running the show.
Leadership skills
Building and sustaining high-performing teams, delegation, difficult conversations, managing performance, thinking clearly under pressure, leading through change, and influencing at every level of the organisation. The skills the role actually requires — developed in the context of your real working life.
Self-awareness
Understanding the patterns that drive your behaviour at work, building confidence and self-trust, recognising how you react under pressure, and finding a better balance between work and the rest of your life. Because how you lead on the inside shapes everything that happens on the outside.
Energy & Wellbeing
Managing your energy and capacity so you can lead without running on empty. Understanding the impact of perimenopause and menopause on your focus, confidence and performance, and developing the awareness to support the women in your team going through the same. You cannot lead well from a place of depletion. This part of the programme takes that seriously.
Structured enough to keep you moving. Flexible enough for a full life.
Monthly taught content
One core leadership theme each month, with frameworks, reflection, and practical tools. Designed to be worked through in your own time, around an unpredictable schedule.
Fortnightly live group calls
The first call of each month introduces the theme. The second is for application, reflection, and peer learning. This is where the real work happens — bringing your actual situations and live challenges into the conversation.
Your personal leadership agenda
You begin with your own goals. A structured thread runs through the programme so the learning stays rooted in what matters to you — with built-in review points at Month 4 and Month 8.
A private learning community
A dedicated space to connect with your cohort and with Jo between calls. One of the most consistent things participants describe is the relief of being alongside people who genuinely understand what they are carrying. Knowing you are not alone in it changes something.
Ten months. One clear theme at a time.
Each month builds on the last. The leadership content gives you the tools and frameworks. The inner work helps you understand what gets in the way of using them.
Knowing yourself as a leader
Leadership content
Leadership styles, strengths profiling, and values clarification.
Inner work
Understanding the patterns you developed early in life that drive your behaviour at work. Beginning to notice the impact of your emotions, language, and body language on the people around you.
Understanding your role and managing your team day to day
Leadership content
Clarifying where you have genuine influence, building team culture and managing team dynamics, creating an environment where people do their best work, performance conversations, motivation, and running effective meetings.
Inner work
Why we avoid the conversations we most need to have, and how to change that without losing warmth.
Delegation and letting go
Leadership content
Models of delegation, building team capability, and accountability frameworks.
Inner work
The pattern of holding on too tightly. Why high-performing leaders struggle to delegate and what it costs them and their teams. Understanding how your approach to delegation shapes the confidence and capability of your team — and what a high-trust team culture actually feels like to be part of.
Confidence and self-trust
Leadership content
Building credibility, making your voice heard, and backing your own judgement.
Inner work
The self-doubt pattern. How it shows up at work, why it intensifies under pressure, and how to work with it rather than against it.
Difficult conversations
Leadership content
Communication models, feedback frameworks, and managing conflict constructively.
Inner work
The emotional patterns that surface in hard conversations. Staying grounded when things get tense.
Energy and sustainability
Leadership content
Managing capacity, protecting focus, and leading without running on empty.
Inner work
Understanding the impact of perimenopause and menopause — both on your own performance and on the women in your team. Developing the self-awareness to recognise what is affecting the people around you, respond with sensitivity, and create conditions where everyone can continue to do their best work.
Thinking clearly under pressure
Leadership content
Decision-making frameworks, managing cognitive load, and strategic thinking.
Inner work
The stress response and what it does to your ability to think clearly. Practical grounding tools for high-pressure moments.
Managing up and sideways
Leadership content
Leading and influencing across the organisation, navigating complexity, and building relationships at every level — including upward.
Inner work
Leading from quiet confidence rather than needing approval. Staying true to yourself while working within a system.
Leading through change and uncertainty
Leadership content
Change management principles, communicating through transition, and managing resistance.
Inner work
Your own relationship with uncertainty. The patterns that surface when the ground is moving, and how to stay rooted.
The leader you are becoming
Leadership content
Personal leadership philosophy and planning your next step.
Inner work
Integration of everything from the ten months. A return to your personal agenda — where you started and where you are now. Building a leadership practice to carry forward.
In their own words.
"Jo expertly helped me navigate through a very difficult work situation. It came just at the right time. Jo gave me the confidence to challenge matters that were causing a lot of stress."Jess
"Learning how to pause, reflect, and choose how you respond rather than reacting in the moment — that shift alone has been hugely valuable. I would highly recommend it to anyone who wants to lead more consciously."Fiona
"I've learned that I don't have to just push through or react automatically. I can pause, reflect, and reconnect with my values. This isn't just something you learn and move on from — it stays with you."Andreia
"I was interested in this because I had lost confidence in myself and allowed self-doubt to influence my decisions. The course exceeded my expectations. I have practical strategies I will definitely take forward — as well as a very different relationship with how I respond."Michelle
"You know a course is truly worthwhile when you don't even question whether you can fit it in each Sunday — you simply plan your day around it because you know it's going to be insightful. Over the weeks, we explored how we can better understand our protective patterns when under pressure, recognise them early, and take proactive steps to avoid slipping back into them."Rhiannon
She has led. And she has lived it too.
Jo Urquhart has over 25 years of senior leadership experience, including twelve years as CEO of two organisations. She has led through complexity, managed boards, navigated public pressure, and carried the particular weight that comes with being responsible for an entire organisation and the people within it — while also being a wife and a mother to two boys.
At 49, she relocated from Scotland to Italy — a decision that asked her to trust herself in a way no leadership manual had prepared her for. That experience, alongside everything she learned over two decades of real organisational life, sits at the heart of what she brings to the women she supports.
Her approach is part coaching, part mentoring, and always grounded in direct experience of the role. She supports women to think clearly, trust their judgement, and lead in a way that genuinely works for them.
Chartered Fellow, Chartered Management Institute (FCMI) · Masters in Leadership and Management · Level 7 Diploma in Strategic Leadership · Certified Women's Health Coach · Diploma in Nutrition & Health Coaching · Certified Menopause Support Coach · Certified Holistic Wellness Coach
"Johanna has had a profound impact on my development as a leader, particularly in supporting me through periods of under-confidence and imposter syndrome. Through thoughtful questioning, careful listening, and honest challenge, she helped me to recognise my strengths, trust my judgement, and grow my sense of agency. She creates a safe, reflective space while also encouraging purposeful action — and I am a more confident, self-assured, and effective leader as a result of working with her."Beth, senior leader
Your Investment
Choose the level of support
that is right for you
Both options give you ten months of real, sustained leadership development — in the middle of your actual working life, not separate from it.
Stay Strong. Lead Well.
Ten months of structured leadership development alongside a cohort of women who understand exactly what you are carrying.
Available until 10 July
Group discount available for 3 or more from the same organisation
What's included
This is the founding cohort price — it will not be available again. Women who join now will also help shape the programme as it grows.
Stay Strong. Lead Well.
with personalised support
For senior leaders and CEOs who want everything the programme offers, alongside direct, monthly access to Jo.
Available until 10 July
Payment plans available on request
Everything in the group programme, plus
Senior leaders often find the group experience valuable, and also find that there are things they cannot bring into a shared space. This is where those conversations happen.
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